Serie B Jerseys

Serie B is the second tier of Italian professional football and one of the most competitive second divisions in Europe. Sitting directly below Serie A, the league typically features twenty clubs battling across a full season for a handful of automatic promotion spots and a play-off place, while three clubs are relegated to Serie C each year. The stakes are high, the fan culture is intense, and for supporters the jersey of their club represents a statement of loyalty regardless of which division the team occupies.

The league has historically featured some of Italian football’s most storied names. Clubs like Palermo (known for their distinctive pink — or “rosanero” — colours), Bari in red and white, Brescia in blue and white, Venezia with their striking orange and black identity, Catanzaro in yellow and red, Modena in yellow and blue, and Sampdoria when navigating outside the top flight have all spent time in Serie B. These clubs carry deep histories and passionate followings that make their jerseys sought after well beyond their home cities.

Because individual club pages for Serie B teams are still being added to this site, the best way to find a specific jersey right now is to search Amazon directly. Try the club name paired with “jersey”, “kit” or “maglia” along with the season year to get the most relevant results. The buying guide below explains what to look for once you get there.

Serie B: History and Format

Serie B was formally established in its modern form in 1929, making it one of the longest-running second divisions in world football. The league has gone through several restructurings over the decades — varying between sixteen and twenty-two clubs at different points in its history — but its core purpose has remained constant: serving as the gateway between the amateur and professional game below and the prestige of Serie A above. That position gives Serie B a unique tension that is difficult to replicate in leagues where the gap between divisions is less consequential.

The current format typically runs from late August through to May, with each of the twenty clubs playing 38 matches across a full home-and-away season. The top two clubs earn automatic promotion to Serie A. A third promotion place is decided through a multi-stage play-off involving the clubs who finish in positions three through eight. At the bottom, the three lowest-placed clubs are relegated to Serie C. This playoff structure makes the final weeks of the Serie B season exceptionally dramatic, with a large portion of the table still fighting for meaningful outcomes deep into spring.

Italian football’s well-documented financial pressures mean that Serie B has often served as a landing place for clubs that were once household names in European competition — a humbling circumstance that, paradoxically, tends to intensify rather than diminish supporter attachment. Fans who lived through their club’s time in the top flight hold onto that identity fiercely, and the jersey becomes a symbol of that continuity.

Biggest Clubs and Storied Rivalries

Serie B’s rotating cast of clubs means that the “biggest” club in the division changes from season to season, but several names recur consistently and carry weight far beyond their current league position.

Palermo is perhaps the most visually distinctive club in Italian football’s second tier. The Sicilian club’s rosanero (pink and black) strip is genuinely unlike any other major Italian jersey, and it has made their kit one of the most recognizable in the country. Palermo reached Serie A and even competed in European football in the 2000s, giving a whole generation of fans memories that sustain demand for their jerseys to this day.

Bari represent the south of Italy from Puglia and are one of the most traditionally supported clubs in the lower half of the Italian pyramid. Their red-and-white home jersey carries a century of working-class football culture, and promotions back to the top flight are treated as civic events in the city. Brescia, based in Lombardy, have similarly oscillated between the two divisions and count Roberto Baggio and Andrea Pirlo among the famous players who represented the club early in their careers — a heritage that adds historical appeal to their blue-and-white kits.

Venezia occupy a unique place in Italian football aesthetics. Their orange-and-black colour scheme — drawn from the colours of the city of Venice itself — combined with kit designs that have often leaned into fashion-forward collaborations, gives their jerseys a crossover appeal that extends beyond conventional football supporters into streetwear culture. Modena, with their yellow-and-blue identity rooted in the Emilia-Romagna region, and Catanzaro from Calabria, representing the deep south with their yellow-and-red colours, both carry devoted regional followings.

Regional derbies intensify the emotional stakes throughout the season. Matches between Sicilian clubs, Lombard clubs, or clubs from the same region often function as de facto local championships with atmospheres that rival Serie A fixtures in noise and intensity. Wearing the jersey of your club to those derbies is a statement that needs no explanation in the stands.

Iconic Kits and Colour Identities

What makes Serie B jerseys particularly interesting from a collector’s perspective is the sheer diversity of colour identities on display. While Serie A has its famous stripes — the black and blue of Inter, the red and black of Milan, the black and white of Juventus — Serie B tends to feature a wider palette of club identities, many of them rooted in regional history rather than kit-manufacturer fashion trends.

Palermo’s pink and black is the standout example: pink is not a common primary colour in football at any level, which makes their home shirt immediately memorable. Venezia’s orange-and-black combination has similarly achieved cult status, particularly following their return to Serie A in the early 2020s when their kits attracted international press attention for their design ambition. Modena’s canary yellow against a blue trim is a warm, distinctive look that recalls the broader tradition of yellow-kit clubs across Italian football.

Several Serie B clubs have also produced striking away or third kits over the years that collectors seek out specifically: all-white alternate shirts, deep navy away designs, or anniversary editions marking a club’s centenary. If you are building a collection of Italian football kits, Serie B offers variety that the top flight cannot always match.

Serie B Jersey Buying Guide

Shopping for a Serie B jersey follows the same process as buying any European club kit. Each club releases a home jersey in its primary colours, an away jersey in a contrasting design for road fixtures, and occasionally a third kit for cup competitions or special occasions. Many clubs also offer kids and youth sizes, and some have retro designs that celebrate a particular era or promotion campaign.

When you find a listing on Amazon, pay close attention to three things: the season year (kits are updated regularly and older stock may still appear in results), whether the jersey is an authentic player-spec garment or a replica fan version, and whether it includes the official Serie B patch. Replica kits are the most popular choice for everyday wear — they’re more affordable and typically cut for a relaxed fit. Authentic versions match the on-field specification with performance fabrics and a slimmer silhouette. For more guidance on which to choose, see our authentic vs replica jerseys guide.

It is also worth checking whether a club has recently changed their kit manufacturer, which can affect availability. Some smaller Serie B clubs work with regional or specialist Italian manufacturers rather than the global brands, meaning their kits may be found through fewer channels. Searching by the manufacturer name alongside the club name can help surface additional listings.

Sizing Tips for Italian Club Jerseys

Italian football jerseys from the major kit manufacturers tend to follow European sizing, which can run narrower than US or UK cuts. Check the size guide on each Amazon listing before ordering, especially for kids’ kits. Our soccer jersey sizing guide walks through how to measure for the best fit. If you’re buying as a gift, sizing up by one is a common approach.

Custom and Personalized Serie B Jerseys

Some Serie B clubs offer customizable kits where you can add a player name and number, or your own. Look for listings marked as custom or personalized on Amazon. You can also browse our custom soccer jerseys page for more ideas on personalizing a kit for yourself or as a gift for an Italian football fan.

Retro Serie B Kits

If you’re interested in a nostalgic kit from a club’s past, search for retro or vintage versions alongside the club name. Some specialist sellers on Amazon carry throwback designs celebrating promotion seasons or historic eras. Our retro soccer jerseys page is also worth a browse for classic Italian football looks.

Kids and Youth Serie B Jerseys

Getting a child into Italian football culture starts with a kit. Most major Serie B clubs produce jersey ranges in youth sizes, from small children’s sizes right through to teens. Look for listings labelled “junior”, “kids” or “bambino” alongside the club name. Our kids soccer jerseys page has more guidance on what to look for when buying for younger supporters.